Download PDF by David Feinleib: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce

By David Feinleib

Learn the way to promote on-line. Real-world case reports and industry insights from the world's biggest manufacturers show what the simplest manufacturers are doing correct to win on-line. learn top practices that allow manufacturers and outlets to outlive and thrive within the dynamic, fast paced, and hugely aggressive global of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and massive chance dealing with today’s most beneficial manufacturers. He demonstrates how manufacturers that are looking to reach the fiercely aggressive setting of e-commerce needs to comprehend and include the 4 key parts that regulate how a lot is offered and by way of whom: algorithms, content material, comfort, and execution.
What you are going to Learn

Learn the easiest practices in e-commerce of the world's major manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and successful) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via top quality content
  • Maximize onine revenues through figuring out the main metrics you must degree and optimize
Who This ebook Is For
Brand managers, purchaser advertising pros, e-commerce managers, and revenues pros at manufacturers and brands; dealers, class managers, and retailers at shops; and organization and SEO pros trying to improve services in e-commerce to allow them to extend the paintings they do with their model and save clients

Show description

Read Online or Download Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't PDF

Best e-commerce business books

Download PDF by Thomas Kahler,Stefan Werner: Electronic Banking und Datenschutz: Rechtsfragen und Praxis

Das Buch behandelt Rechtsfragen des elektronischen Geschäftsverkehrs und des Datenschutzes in der Kreditwirtschaft. Schwerpunkte bilden neben Fragen der Gestaltung von Verträgen des digital Banking haftungs- und beweisrechtliche Probleme sowie die Bedeutung des Datenschutzes und des Bankgeheimnisses insbesondere für das Privatkundensegment.

New PDF release: Antología (Spanish Edition)

'Recopilación de textos de uno de los padres de web. Se ofrecen en edición bilingüe l. a. alocución pronunciada por Vinton Cerf en mayo de 2008 con motivo de su nombramiento como health practitioner honoris causa por los angeles Universidad de Zaragoza; el artículo seminal sobre net publicado en colaboración con Robert E.

Christine Falkenreck's Reputation Transfer to Enter New B-to-B Markets: Measuring PDF

A growing number of services aren't differentiated via inherent good points, yet by means of the proprietors, fairly their recognition and advertising commu- cation. for that reason, a good popularity presents competing proprietors with a nearly inimitable aggressive virtue. modern learn referring to antecedents and outcomes of acceptance within the area of selling is ruled by way of branding and line extension matters.

New PDF release: Success $ecrets of Profitable Investors & Traders: Learn how

The marketplace isn't really a huge mystery and the entire details you must make a buying and selling choice is correct out within the open. when you comprehend the place to discover the knowledge and comprehend what to seem for you could and may make a few funds each day out there supplied you're looking on the correct details.

Additional info for Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't

Sample text

Download PDF sample

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib


by James
4.3

Rated 4.37 of 5 – based on 46 votes