Download PDF by David Feinleib: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce

By David Feinleib

Learn the way to promote on-line. Real-world case reports and industry insights from the world's biggest manufacturers show what the simplest manufacturers are doing correct to win on-line. learn top practices that allow manufacturers and outlets to outlive and thrive within the dynamic, fast paced, and hugely aggressive global of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and massive chance dealing with today’s most beneficial manufacturers. He demonstrates how manufacturers that are looking to reach the fiercely aggressive setting of e-commerce needs to comprehend and include the 4 key parts that regulate how a lot is offered and by way of whom: algorithms, content material, comfort, and execution.
What you are going to Learn

Learn the easiest practices in e-commerce of the world's major manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and successful) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via top quality content
  • Maximize onine revenues through figuring out the main metrics you must degree and optimize
Who This ebook Is For
Brand managers, purchaser advertising pros, e-commerce managers, and revenues pros at manufacturers and brands; dealers, class managers, and retailers at shops; and organization and SEO pros trying to improve services in e-commerce to allow them to extend the paintings they do with their model and save clients

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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