Alexis Papathanassis's Cruise Business Development: Safety, Product Design and PDF

By Alexis Papathanassis

book addresses innovation administration and product improvement within the cruise
tourism undefined. It explains how adventure administration has developed from a
strictly company-level, product- or service-focused tactical activity to an
industry-wide strategic problem, and analyses the position of intangible
reputational elements of cruise reports, in addition to peripheral components
and stakeholders, as more and more vital elements for patron acquisition
and retention. safeguard and chance matters are a important subject, in addition to the
cruise sector’s environmental and socio-economic affects. finally, the ebook considers
the expanding dimension of cruise vessels and the accompanying standardisation of
facilities and itineraries, at the side of the hybridisation of cruise
passengers in reference to increasing the aggressive limitations and intensity
of festival within the cruise zone. The publication methods those concerns as more
than an insignificant public family members crusade, recognising the truth that they've got since
become the very essence of strategic cruise enterprise development.

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Cruise Business Development: Safety, Product Design and Human Capital by Alexis Papathanassis

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