By Dave Chaffey
This textual content deals a complete advent to the idea and perform of e-business and e-commerce administration. the writer, Dave Chaffey, brings his logos of authority, readability of expression and instructing services to undergo on a topic within which he actively lectures and consults.
Popular for its state-of-the-art and modern assurance, this article deals a global process and a very good stability among the technical and managerial issues of imperative value to constructing an knowing of this subject.
Developed for college kids learning e-business or e-commerce at undergraduate or postgraduate point, and in addition utilized by many enterprise managers, this can be the basic textual content to maintain velocity with expertise, method and implementation.
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Digital Business and E-Commerce Management by Dave Chaffey