Download e-book for kindle: E-Commerce Strategy: Text and Cases (Springer Texts in by Sanjay Mohapatra

By Sanjay Mohapatra

​​E-Commerce approach: textual content and Cases offers the basic literature required for graduate scholars and practitioners to appreciate digital trade. each one bankruptcy offers sincerely designed studying pursuits and assessment inquiries to spotlight the most important subject matters and targets. This e-book covers a number of the new techniques and applied sciences which were validated for e-commerce web site improvement. not like comparable books, subject matters comparable to e-channel adoption, components affecting e-commerce adoption, and approach layout are reviewed in larger intensity. also, the booklet examines parts now not as a rule coated like open resource, on-line examine, and peer-to-peer structures.

E-Commerce process: textual content and Cases is split into components. half 1 examines the evolution of e-commerce, analyzes various sectors comparable to B2B and m-Commerce, and explores the demanding situations they face. Case stories of renowned businesses strengthen the strategies discovered to illustrate either successes and screw ups within the box. half 2 bargains with constructing suggestions in e-Commerce and appears at destiny tendencies together with net 2.0. Overall, the priceless instructions supplied may still turn out beneficial to scholars and researchers within the field.

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E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics) by Sanjay Mohapatra

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